In early November 2019, Kimley-Horn’s Brett Wood, P.E., CAPP (Charlotte) and Kevin White, AICP (Minneapolis) conducted the Arizona State University (ASU) Transportation Demand Management (TDM) Summit. The event assembled university parking and transportation leaders from across the country, including ASU, Oregon Health and Science University, Stanford University, University of Wisconsin-Madison, and the University of California, Los Angeles. The TDM Summit was the result of nearly a decade of Kimley-Horn working closely with ASU on a variety of parking and mobility planning projects, including the University’s Park+ model, a Parking and Transportation Master Plan, and a TDM Playbook.
ASU has faced significant growth in enrollment and programming since the Master Plan was published in 2018. The Tempe and Phoenix areas continue to experience commercial, residential, and mixed-use development and mountain traffic congestion. In response to these trends and to continue to accommodate growth, maintain a high-quality campus experience, and strive to meet the University’s sustainability goals, ASU enlisted Brett and Kevin to develop a strategic TDM Playbook.
The Playbook will serve as a detailed work plan for ASU’s Parking and Transit Services to implement and manage a robust TDM program over the coming years while maintaining financial sustainability. It will include an action plan for implementation, operation, and performance monitoring, and strategies such as rolling out a daily choice parking/mobility model with accompanying financial rewards for commuters in-lieu of longer-term parking permits to incentivize reduced drive-alone trips. As part of the Playbook, Kimley-Horn is developing specifications for ASU to acquire and administer a front-end customer-facing commute tracking and planning tool, and a back-end tool for program management.
The TDM Summit included interactive activities and facilitated peer panel discussion in which each university presented their on-campus TDM efforts. The event generated excitement and support of university TDM measures and helped identify issues and opportunities for implementing a robust TDM program at ASU.